FrankandPat

June 3, 2008

LBi Move House

Filed under: interior design, LBi, physical environment, work — Tags: , , , , , , — Warren Hutchinson @ 3:49 pm

A ‘company man’ post today I’m afraid. Sorry it’s been a while, but things have been crazybusy.

Amongst all sorts of things work and family related, I’ve a new role here at work so have been deep in transition/handover etc. More later on that (he says as if it’s interesting).

But, down to the ‘move’… it’s finally happened.

After a year of planning, building and changing plans LBi (we) have finally moved into the new shiny office space in Brick Lane. We’ve taken over the Atlantis Building in Brick Lane’s Old Truman Brewery

Apologies for the pic quality but I shot these from my LG Viewty. They’re okay, just not great.

Boardroom on the bridge

LBi - Ground Floor

LBi - Reception (viewed from mezz)

LBi - 3rd Mezzanine and 2nd Floor

LBi - Terrace

I’ve uploaded a bunch of photos to Flickr if you so fancy. Of the prospective 400+ seats only the guys on the ground floor have moved in so far, so there are lots of empty seats.

It’s a really important step for the agency having previously been split across three London offices (2 in Clerkenwell, 1 in Kensington). As a consequence of the merger between Framfab, LB Icon and Wheel running the business across 3 locations was challenge to say the least. But we did it and now we’re moving into one place.

I’ve been here 1 day and I’m very excited about our future. This place is awesome.

April 23, 2008

Unilever Switches Off Dove Forums

Filed under: brand, community, dove, unilever — Tags: , , , , , , — Warren Hutchinson @ 9:18 pm

I had a reply to my last post from Jamie who is the web editor for Greenpeace, saying that ever since Greenpeace launched their campaign the forums on Dove’s ‘Campaign for Real Beauty’ site have been closed.

COME ON UNILEVER!!!

Engage positively!!!

This is lame and you’re looking like fools.

This smacks of the fake blogging incident by L’Oreal brand Vichy who failed to understand (at first) how to engage with this level of digital subversion. L’Oreal turned it round by positively engaging with the blogging community to create a dialogue.

Unilever have put up their rather un-inspiring, dry, content free retort and are putting their fingers in their ears and saying la la la. I think they might be sitting up there in Unilever Towers looking out the window saying things like “Have they gone yet?” or “Today’s news is tomorrow’s chip wrapping.”

Silly Unilever.

Well done Greenpeace.

It’d be great if you could look at some other ecologically naughty brands / campaigns and entertain us all with some more highlighted irony to deliver important messages.

Beauty? It’s what’s on the inside that counts. What’s inside Dove is ugly.

Greenpeace Protest at Unilever London

Filed under: brand, dove, unilever — Tags: , , , , , , , , — Warren Hutchinson @ 12:30 pm

By Warren Hutchinson

Only last week I was having a conversation with one of the brains behind the new LBi Quarterly called LBiQ about the Dove campaign that gave Unilever permission to engage with audiences as an authority of ‘real beauty’.

We debated the merits of Dove’s ‘campaign for real beauty’ and how a good old fashioned campaign can bring new light to an otherwise dying entity even in today’s ultra transparent web 2-oh world.

Recruiting ‘real women’ from London streets, using portrait photographer Rankin to shoot the images and celebrating 95% of the female population as having a normal figure, it was a good idea well executed.

Well, today as I was crossing Blackfriars Bridge in London on my way to work in Clerkenwell I saw that Unilever’s London HQ had become besieged by Orang-Utans in protest about the beauty line’s impact on wildlife via the extraction of palm oil in rain forests.

In the words of the Temptations;’…beauty’s is only skin deep yeah yeah yeah‘.

The protest coincides with a released Greenpeace report called Burning Up Borneo which reports on a link between Unilever’s relationship with palm oil extraction companies and the destruction of Orang-Utan habitats. Apparetly 80% of Orang-Utan habitat has been destroyed in 20 years.

More here from Orang-Utan Outreach if you are interested in the plight of ginger monkeys (I know, I know).

Also, good video here from the BBC.

Do you know which of your household products use palm oil? Or where it comes from?

Personally, I haven’t a clue.

It’s used in cleaning products, fabric conditioner, margarine, soap and a whole host of cosmetics. It’s also used as a crop for bio-fuels, so demand for it is going up.

However, it’s further proof that in beauty terms it’s what is on the inside that counts.

Anyway, here are some pics I snapped on my mobile:

Greenpeace Protest @ Unilever London

Greenpeace Protest @ Unilever London[01]

Greenpeace Protest @ Unilever London

Greenpeace Protest @ Unilever London[03]

Greenpeace Protest @ Unilever London

Apparently, the protest was staged simultaneously at various Unilever sites in London and Merseyside with some protesters gaining access to the factory on the Wirral.

After good work from Ogilvy & Mather on the concept in 2004, this kind of communication/brand strategy is always open to subversion in this way. I’m expecting Howard Sheldon from the Halifax ads to have some dark financial past secret exposed at sometime bringing his personal equity and thus Halifax brand integrity down like a house of cards.

I find it ironic that the concept of ‘real beauty’ is being subverted by something that is entirely un-beautiful. Okay, the sorrowful near-human gaze of an Orang-Utan’s face aid in the sympathy somewhat, but ultimately my take away was ‘Dove products are responsible for dying Orang-Utans’.

Yes, my takeaway.

Interestingly, most of the coverage of this protest that I have seen centres on Unilever and not the Dove brand so the Dove ‘campaign for real beauty’ might get away with it unscathed.

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