FrankandPat

July 1, 2008

HMV Getcloser.com is live!

It’s live and it’s now an open beta so anyone can join.

The doors were closed as we built the feature set to a sensible point, but now they’re open!

Got to getcloser.com and start to play. If you just want to see what it’s about you can visit the tour here without having to register.

The site is aimed music and film fans who like collecting, who want to broaden their knowledge and deepen their relationship with the things they love. It’s also aimed at aficionados, those that are domain experts, music and film creators and people who just want to be in the know.

HMV Getcloser.com - User Profile

For the past year LBi have been working with HMV to conceive, build, seed and launch their new social property getcloser.com. It’s a beta, so there is still lots to do, the data and product catalogue that sits behind it needs a little work, but it’s now ready to unleash on the world so that the community can start driving the development, helping add content, improving the tags, data, descriptions etc..

HMV Getcloser.com - Connections Tool

I won’t go into the details as to what the site does etc, the tour can do that, but what I will say is this; it’s been one of the most enjoyable projects I’ve ever worked on. Building a community of this type has it’s usual design challenges, not least that you need to build a community and to do that you need content, but you need content from the community!

HMV have been a fantastic client and the LBi team have been awesome. We used an agile development methodology that saw us release features every 2-4 weeks, slowly build a community, user test, evolve, sharpen.

HMV Getcloser.com - User DNA

As I say, there is lots to do though not just with the website as the idea behind getcloser translates to many channels; in store, on mobile and others. It will plug into existing social properties, blog tools and the desktop.

The relationship with HMV has been brilliant, long may it continue,

I very much look forward to taking Getcloser forward, but now it’s live it’s ‘hand’s off the steering wheel’ as my colleague Stephen Barber would say, to see how people respond to it. We’ll be making hot fixes and planning a new set of features that aid the tools there already, as well as developing new ones.

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April 9, 2008

Flickr does video

Filed under: brand, community, flickr, technology, video — Tags: , , , , — Warren Hutchinson @ 11:59 am

So, Flickr now offers video.

Flickr does video

That’s my ‘Photostream’ kiboshed.

They’re offering Pro users storage for up to 90 seconds of video. Not sure if freebies get video or not.

At first I thought this is a bad move, but now I’m not so sure. I’ve read their blog article and decided that I like the idea of sharing ‘long photos’.

I like the 90 second cap.

It tallies nicely with those short mobile videos I capture of my kids and do nothing with. Now, instead of rotting on my phone I can share them with my family.

Lovely.

Initially I thought 90 seconds is short and will hamper adoption, but actually the shortness keeps the idea of video quite pure. It is about ‘long photos’ and not a repository for pirate film and clips. I’d hate to see it used like YouTube which to me is a bit of a chavvy web brand.

Snuck in at the bottom of the blog post is the news that they are doubling the upload image size for Pro users to 20Mb and 10Mb for free users.

I wonder what the Flickr community will make of it? They can be quite a reactive bunch.

Nice.

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