October 3, 2007

FOWA conference blog: Insight #1

Filed under: social web, Sustainability, tracking, user experience, user generated content — Tags: , — bersi @ 2:52 pm

You just don’t know what’s going to happen next when you launch a startup.

The main running thread of all talks so far is quite clear: Nobody knew what would happen next after launching their app. And in fact, few ended up where they expected to go. Someone this morning said that the real work on a web app really begins after you launch (see, I was listening, but didn’t take note so not sure who said this…) You need to listen intently, watch your users and see what they make of it. Odds are you’ll notice that they’ve hacked your app and use it in ways you would never have imagined. That’s your cue to harness their creativity and evolve accordingly.


1 Comment »

  1. Couldn’t agree more. Having been in this game for a while now, I’ve always found that the real fun starts after something is built, and when the users come along. That’s why I find the “fire & forget” process we have here can be quite frustrating. Actually being responsible for a website *after* launch is fascinating.

    The one thing I’ve learnt is that users will *never* do what you expect. What they do instead is often more interesting. If they can’t work out how to do something (the right way) they will find their own way to do it. Yes, hacking the system! Sometimes it’s a nightmare, more often than not it’s delightful. I know us techies are supposed to hate the users, but I love them. Bring them on!

    Comment by marcus — October 19, 2007 @ 4:12 pm

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Blog at

%d bloggers like this: