FrankandPat

June 4, 2007

Response to the London 2012 brand

Filed under: brand, community, sport, web — Warren Hutchinson @ 11:21 pm

2012_pink.gif

Wow.

That was the network effect in full, errrm, effect. At the time of writing some 11750 people have signed a petition stating:

We, the undersigned, call on the London Olympic committee to scrap and change the ridiculous logo unveiled for the London 2012 Olympics.

Whilst over on the BBC 606 website there have been some 2799 comments, and very few of them are complementary.

Read my full reaction to the reaction over on my personal blog Tailwind.

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