May 18, 2007

Move over nerds: the Internet is for girls

Filed under: social web, user experience, web — Stephen Hellens @ 11:09 am

So its official – there are now more women aged 18-34 using the Internet in the UK than men in the same age group. As of March 2007 they make up the most prevalent group of users. It’d be very interesting to know how this translates in terms of pounds spent and decisions made about online expenditure.

More information in this Macworld article and you can read the Nielsen//NetRatings findings here.


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