May 10, 2007

Virgin Media cut through the noise

Filed under: web — Warren Hutchinson @ 9:10 am

In the ever chaotic world of convergence one has to hold their hand up to Virgin Media and say ‘good effort’. All the competition seems to be struggling to put things in one place and under one offer.

A quick visit to each of the respective homepages illustrates this, they all seem to separate Phone, TV, Broadband and Fixed-Line (that’s if they provide all 4).

While BT, Orange, Talk Talk at all all struggle to convince their customers that they can now ‘do internet as well as mobile’, Virgin have popped their head above the parapet with a nice simple proposition:

“Choose choose 2 for £20, 3 for £30, 4 for £40 or a Very Impressive Package – simple!

And the savings you make are incredible”

The idea is that you have 4 elements that you choose from which drives the pricing:

  1. T.V.
  2. Broadband
  3. Landline phone
  4. Mobile phone

I have to say I like its simplicity, I like it being in one place and I love the idea of ‘Very Impressive Packages’.

The offers are simple, coherent, jargon free and above all competitive. I’m seeing ads for this all over London at the moment and I have to say 300 minutes mobile, 300 texts, TV, Broadband and fixed-line for £40 looks very good to me.

Well done Virgin, let’s hope that you can fix the NTL customer service issues.

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1 Comment »

  1. I saw the ads yesterday, went online today and made the decision instantaneously without checking out any more competitors – I normally never make decisions like that….campaign definetely worked with me

    Comment by Bersi — May 10, 2007 @ 9:26 am

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