May 10, 2007

Guardian unlimited – new homepage

Filed under: web — Andy Braxton @ 1:34 pm

Guardian Unlimited has a new homepage:

For a while, the new front page will be a facade concealing a busybuilding site, as work proceeds on an 18-month programme to redesignand rebuild every part of GU. But as the first page many of our visitors see, it makes sense that the homepage should be one of the first to reveal our new design approach….

The Guardian design philosophy values function first and aesthetics second, but you will also notice a fresh look, with new typography anda more varied colour palette. Along with the more dramatic use of still and moving images, these innovations aim to bring to the web experience a new expression of the design values we have established in our award-winning printed products.

From the GU blog – ‘Guardian Unlimited – the new look explained’

Be nice to see how this develops and whether they can match the critical acclaim of the printed Guardian. And it will be particularly interesting to see how far they reflect the design of the print version in the interaction design and information architecture of GU.

[as a footnote there is a really thorough and interesting assessment of the Guardian (print) design at]

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  1. So what do you think of the homepage?

    Comment by thedelman — May 16, 2007 @ 4:57 pm

  2. The primary aim stated in the GU blog…

    “Our homepage has been redesigned to offer a stronger news presentation and a more engaging, more lucid and more usable route map to the GU network.”

    …I definitely think it has a more engaging feel. Although I think its interesting so much of the primary real estate is given over to news content, when the stated aim is to provide a window on the GU network. I also feel that exposing so much content could potentially limit a user’s ability to find what they are looking for – the classic battle between serendipitous browsing and way-finding / navigation. And I also think exposing so much content is pretty overwhelming. I’d like to read more about how they approached the design decision to surface content, from a user goal perspective.

    If you read the comments you can see there is fairly negative reaction to the redesign – but Id take that with a pinch of salt…its often much easier to critisize than to compliment, and from my experience of homepage redesigns cause regular users to be quite vocal about stuff they have loved for so long.

    Comment by Andy — May 17, 2007 @ 1:27 pm

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