April 27, 2007

erm…AOL have done something weird

Filed under: web — Andy Braxton @ 11:36 pm

aol.jpgAOL beta homepage…just spotted it. It looks like Yahoo!, rather a lot.

A fellow designer mentioned to me recently that he thought Yahoo! was bland from a brand point of view. That may be, but at least Yahoo! have originated a visual and interaction style that is essentially their own. From a brand point of view AOL are not differentiating themselves with this offering. The only positive I can glean from it is that they are going some way to establishing design patterns for a portal style homepage. But with the proliferation of rich sites that are around at the moment, are pattern and conventions less relevant and brand and innovation more compelling? What are the reasons for creating something so close to the Yahoo! portal page? AOL? Tell us please!


1 Comment »

  1. “It looks like Yahoo!, rather a lot”


    Um. Yes it does. Rather a lot.

    Move along…

    Comment by Stephen — April 29, 2007 @ 8:13 pm

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